Honey supplies carbohydrate and has an interesting chemical composition, but that does not establish that eating it improves memory or prevents cognitive decline. Claims about “brain fuel” need to be separated from claims about treating a medical condition.
Reading a study carefully

A result in isolated cells or an animal model cannot tell us that a particular food product improves memory in people. Human studies also need to be assessed for the honey used, the participants, the comparison group and the outcome measured. A result for one preparation should not become a promise for every jar.
The same care applies to proposed links through gut bacteria or sleep. A plausible biological explanation is a research question, not proof of a reliable benefit from a daily spoonful. This article does not establish a Balqees product as a treatment for Alzheimer’s disease, dementia or memory problems.

Honey as part of a meal
If you enjoy honey, use it for taste: a small amount in porridge, with plain yoghurt or in a dressing. It contributes sugar, so a larger serving is not a better memory strategy. There is no special honey timing protocol for studying or concentration that we can substantiate here.
New or worsening memory difficulties deserve appropriate assessment. The NCCIH overview of Alzheimer’s disease explains why complementary-health claims should be treated carefully and why some causes of memory problems may be treatable. Do not delay care because of a food claim.

